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Bulgarian Roadshow In Dubai

This February, Bulgaria is coming to Dubai to unveil its rich history, breathtaking landscapes, and world-class tourism opportunities. The Bulgarian Ministry of Tourism, in partnership with the Bulgarian Black Sea Alliance and WinTravel, invites travel professionals and industry experts to an exclusive event where Bulgaria’s leading destinations and tourism partners will showcase what makes this country truly remarkable.

📍 Date: 20 February, Thursday, at 18:30

📌 Venue: Shangri-La Hotel, Dubai, AI Nojoom Ballroom

Meet us at the Bulgarian Roadshow in Dubai, where you’ll connect with key players in Bulgaria’s travel industry, explore exciting collaborations, and unlock new opportunities for your clients. From luxurious seaside resorts and spa retreats to vibrant cityscapes and adventure-filled mountains, Bulgaria is ready to surprise and inspire.

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WinTravel, a key partner in this initiative, plays a crucial role in bridging the gap between Bulgaria and international travel markets. With years of expertise in tourism representation, WinTravel ensures that Bulgaria’s finest destinations reach a global audience, offering tailored travel experiences that cater to every taste.

Bulgaria – A Rising Star Among Travel Destinations

With a unique blend of stunning nature, rich heritage, and world-class leisure experiences, Bulgaria offers travelers an escape like no other. Whether it’s the sun-drenched beaches of the Black Sea coast, the snow-capped peaks of Borovets in the Rila Mountain and Bansko in Pirin Mountain, or the healing embrace of its mineral-rich waters, the country promises diverse experiences for every traveler.

Bulgaria is gaining recognition as a premium year-round destination, welcoming visitors with its warm hospitality, centuries-old traditions, and unique culture and cuisine.

Bulgaria for Nature Lovers

A Beautiful Landscape With Mountains And Flowers

Few places in the world can offer such a variety of landscapes in a single country. From the velvet beaches to the majestic Pirin and Rhodope Mountains, Bulgaria’s natural beauty is as diverse as it is enchanting:

Seven Rila Lakes – A mystical wonder of glacial lakes, offering breathtaking scenery and hiking trails.

The Valley of Roses – The heart of the world’s finest rose oil production, a fragrant sea of pink blooms;

Devetashka Cave – A cathedral of nature, with stunning skylights and ancient secrets carved in stone;

Krushuna Waterfalls – A turquoise cascade hidden in lush forests, a dreamlike escape into nature;

And beyond these, there are countless other hidden gems—mysterious rock formations, untouched wild reserves, and secret caves—all waiting to be explored by the curious traveler.

Bulgaria for Wellness Seekers

A Woman Lying On A Bed

Few know that Bulgaria is home to over 700 natural mineral springs, making it one of the most therapeutically rich destinations in Europe, second only to Iceland. From the thermal pools of Devin, nestled in the Rhodope Mountains, to the ancient Roman spa town of Hisarya, where mineral waters have flowed for millennia, wellness is deeply woven into the country’s essence. Along the coast, the salt and mud baths of Burgas offer natural healing, while Velingrad, Bulgaria’s spa capital, boasts some of the purest and most diverse mineral waters in the Balkans.

Bulgaria for History Enthusiasts

A River Running Through A Fence

Bulgaria is a country where history lives beneath every stone, revealing the legacy of civilizations that have shaped Europe. This land is home to some of the world's most remarkable archaeological discoveries:

The Oldest Gold Treasure (Varna Necropolis, 4,500 BC) – Proof of an ancient and sophisticated civilization;

The Madara Horseman – A UNESCO-listed rock relief, carved over a millennium ago;

The Thracian Treasures – Exquisite golden masks, jewelry, and ceremonial artifacts from Bulgaria’s Thracian past;

Plovdiv – The Oldest Living City in Europe – A fusion of ancient Roman heritage, Ottoman charm, and vibrant modern culture;

Each site tells a story, inviting travelers to walk through history and uncover the mysteries of the past.

Bulgaria for Those Who Never Call It a Night

A Group Of People In Clothing

As the sun sets, Bulgaria transforms into a vibrant playground of music, entertainment, and luxury experiences.

Golden Sands & Sunny Beach – Home to world-famous clubs, beach bars, and electrifying parties by the sea.

Skyfall Infinity Terrace & Beach – The signature rooftop escape at INTERNATIONAL Hotel Casino & Tower Suites, where daily DJ sets, handcrafted cocktails, and infinity pool views create unforgettable summer nights.

24/7 Casino Thrills – At INTERNATIONAL’s world-class casino, the stakes are high, and the excitement never fades.

Sofia & Plovdiv’s Night Scene – From chic rooftop lounges to underground jazz bars, the cities pulse with energy.

But nightlife in Bulgaria is not just about clubs and casinos. Throughout the summer, the country comes alive with a rich festival culture—celebrating music, art, and local traditions. From folk festivals that showcase regional cuisine and customs to modern music events that draw international artists, there is something for every traveler. Whether you seek the energy of a beach party or the charm of a cultural fest under the stars, Bulgaria’s nightlife scene is full of surprises.

Bulgaria for Adventurers

For thrill-seekers, Bulgaria’s landscape is a natural playground filled with adrenaline-fueled experiences:

Rock Climbing in Vratsata Gorge – Towering limestone walls that challenge even the boldest climbers;

Zip-lining over the Rhodope Mountains – Glide above breathtaking valleys with panoramic views;

Off-road Jeep and ATV Safaris – Explore rugged mountain trails and untamed terrains;

White-water Rafting on the Struma River – Navigate roaring rapids in Bulgaria’s wild heart.

And this is just the beginning—Bulgaria’s mountains, rivers, and forests offer endless opportunities for adventure, waiting to be conquered by those who dare.

Bulgaria for Foodies

A Woman Wearing A Pink Dress

Bulgarian cuisine is a celebration of tradition, flavor, and hospitality, where every dish tells a story. Travelers often start the culinary adventure by indulging in:

Shopska Salad – A refreshing mix of tomatoes, cucumbers, and white cheese, a true taste of Bulgaria.

Tarator – A chilled yogurt and cucumber soup, the perfect summer refreshment.

Kapama – A slow-cooked feast of meat, rice, and spices, rich in tradition.

Smoked Danube Fish – A delicacy capturing the flavors of Bulgaria’s rivers.

Banitsa – Flaky pastry filled with cheese, an irresistible classic.

Paired with fine Bulgarian wines, these dishes offer a true culinary journey through time and tradition.

Meet Bulgaria in Dubai

Bulgaria is a land of hidden treasures, endless beauty, and unforgettable experiences. Whether your clients seek luxury, adventure, or cultural discovery, Bulgaria offers something truly unique.

Join us at the Bulgarian Roadshow in Dubai to meet the experts shaping Bulgaria’s tourism scene. Discover exclusive opportunities, create lasting partnerships, and explore the full potential of Bulgaria.

📍 Organized by the Bulgarian Ministry of Tourism, the Bulgarian Black Sea Alliance, in cooperation with WinTravel.

Let’s redefine the future of travel together. Are you ready to explore Bulgaria?

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A Bedroom With A Large Bed In A Hotel Room

Executive Rooms

With a sweeping vista from the highest structure of the resort, these rooms feature executive amenities and access to the Executive Lounge.